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Episode 33: Success From Scratch

Episode 33: Success From Scratch

Kelly and Tony Snodgrass are my special guest today on Success From Scratch. This team of 9 has helped over 100 families to buy, sell or invest in real estate this year. Kelly and Tony share their leadership philosophy and how they have minimized “technology” and maximized “relationships” to grow an amazing business. By developing standards and grooved processes, these leaders have created a team that outproduces them, with nearly 70% of all production completed by team members. Kelly shares how she has overcome self-doubt to create a powerful and confident mindset.

Learn more by watching the full episode.

“Doing more than what you’re asked and learning to say NO, has been a breakthrough for us.” ~ Kelly and Tony Snodgrass, JP and Associates REALTORS®

 

Looking for a free coaching session? Sign up at www.jparcoaching.com

Freedom Isn’t Free – Part II

Freedom Isn’t Free – Part II

In today’s blog, we honor our veterans, those that have served us in preserving the freedoms we enjoy. President Franklin Roosevelt spoke about four freedoms: the freedom of speech & expression; the freedom of worship; the freedom from want and the freedom from fear. I’m reminded on this Veterans Day, that all the freedoms we enjoy don’t come without a cost.

What can learn from those that serve and how can we apply those learnings to our real estate practice? American Express, in their Open Forum, interviewed 18 veteran business owners who shared the lessons they learned in the military that has led to business success. They are summarized here:

1. The Power of Intense Focus
2. Teamwork
3. Adaptability
4. Superior Decision-Making Skills
5. Resourcefulness, Flexibility, and Persistence
6. The Ability to Harness Processes and Procedures
7. Extreme Discipline

Focus
The ability to silence distractions is a critical business skill that allows us to quickly assess situations and identify solutions that yield positive outcomes.

Teamwork
In order to achieve a mission, the military teaches that it takes a team watching each other’s backs while doing their individual best.

Adaptability
In the military, if something stays the same for too long, it starts to feel strange. You’re constantly moving to a new base, changing roles and deploying to different locations. In private business, change is also constant, especially in companies like ours that strive to be ‘innovative and growth-oriented’ and continuously look to improve.

Superior Decision-Making Skills
All leaders would love to make decisions with perfect information, but that never happens. In the military, you learn to trust your ability to make decisions under pressure using what information you have available. Then you adjust as the situation warrants. Situational awareness is a skill learned in military service.

Resourcefulness, Flexibility, and Persistence
Veterans learn to pivot on a moment’s notice from plans that aren’t working to plans that are. When you are faced with the challenge of getting a job done without access to the resources that would ideally be available, one of the greatest skills you gain is an uncanny and nearly unparalleled ability to independently solve complex tasks with little to no guidance.

The Ability to Harness Processes and Procedures
In the military, everything is built on the fundamentals with a process and a procedure. We would never be able to progress to conducting night live-fire exercises if we weren’t able to shoot, move and communicate during the day. You don’t just hop into a plane and take it off the ground. There are many checks and safety inspections that have to be done, and a responsible pilot has to be accountable for all of it.

Extreme Discipline
Starting and running your own business is the most all-consuming thing you can do. Running on little sleep, having a no-quit attitude and preserving until the end is all attributes I can trace back to the military culture and training.

There you have it, 7 key skills that we can learn from Veterans. Which ones can you apply today to #WinTheDay.

JP & Associates REALTORS® Comes Out at NAR Annual Convention

JP & Associates REALTORS® Comes Out at NAR Annual Convention

JP & Associates REALTORS® comes out at the National Association of REALTORS® annual convention to announce its expansion within Texas and the USA. The REALTORS® Annual Conference & Expo is the largest event for the most successful real estate professionals. Held in Boston, 20,000 REALTORS® and 400 vendors from across the USA and the world attended.

CEO and Founder JP Piccinini said, “NAR was the perfect place for our national expansion coming out party. JPAR is on the move and we have big plans to better serve the consumer, the agent and the industry. If your desire is to grow and be part of something special, we should talk!”

Year over year, REALTORS® who attend the REALTORS® Conference & Expo report making twice as much income from real estate as the typical NAR member. The typical conference attendee works in real estate full-time and has an average of 17 years of industry experience. Attendees are sales agents, associate brokers, broker-owners and real estate office staff, and they represent a variety of different office sizes and business franchises. Visitors come from all 50 U.S. states and several U.S. territories. The event also welcomes 1,500 international real estate professionals from over 60 countries.

Mark Johnson, COO stated, “We had a full contingent representing all the aspects of JPAR. Frank Gay our CEO of JPAR Franchising LLC, Howard Ashkinos, Vice President of JPAR Franchising LLC, Keisha York, Texas Managing Broker and Shannon Ashkinos, Director of Career Development all attended the conference. The JPAR team, staff, and agents are committed to exceeding expectations and serving our local communities. If your desire is to grow and be part of something special, we should talk!”

JP And Associates REALTORS® (JPAR) is one of the top 100 real estate brokerages in the US. A full-service transaction fee based real estate brokerage, it has been recognized as one of the top 10 fastest growing brokerages in the country by REAL TRENDS as well as also being a back to back INC5000 nominee. It operates multiple offices across Texas and is expanding nationwide offering franchising opportunities for entrepreneurial real estate professionals. Read more about JP and Associates REALTORS: http://JPAR.net

JP and Associates REALTORS® Awarded Best Places to Work and Fastest Growing

JP and Associates REALTORS® Awarded Best Places to Work and Fastest Growing

JP and Associates REALTORS® was recently awarded by the Dallas Morning News the #4 spot out of 100 Dallas and Fort Worth best places to work. Separately, The Dallas Business Journal placed JP and Associates as #10 out off 100, the fastest growing companies in the DFW metroplex.

CEO and Founder JP Piccinini said, “We are pleased but not satisfied with our growth, culture and community involvement. While it is such an honor to see our staff and associates recognize our culture, we are on a mission to continuously improve and make it better. Fast growth does not have to come at the expense of culture, and we are committed to culture in all that we do.”

For the Dallas Morning News, it was the 10th anniversary of the award and winners were determined by 78,710 survey responses from 298 companies. For the Dallas Business Journal, companies must meet a number of criteria based on their location, sales history, legal status, credit report, and character.

Mark Johnson, COO stated “it’s not easy to grow year over year, yet when you have the systems, structure, and process in place along with amazing staff and associates the results naturally occur. Our team is dedicated to the consumer and each other to exceed expectations and provide exceptional service.”

JP And Associates REALTORS® (JPAR) is one of the top 100 real estate brokerages in the US. A full-service transaction fee based real estate brokerage, it has been recognized as one of the top 10 fastest growing brokerages in the country by REAL TRENDS as well as also being a back to back INC5000 nominee. It operates multiple offices across Texas and is expanding nationwide offering franchising opportunities for entrepreneurial real estate professionals. Read more about JP and Associates REALTORS: http://JPAR.net

Episode 32: Success From Scratch

Episode 32: Success From Scratch

Today my special guest is Rachel Hoffman from our JPAR Austin market. Rachel operates from a GROWTH mindset and is actually excited about a slight shift in the market which has created more opportunities and options for her buyers.
Rachel moved out of retail and into a real estate career she LOVES. She talks about how “freedom isn’t free” and the disciplines and systems she has in place to consistently helps 26 families buy, sell or invest in real estate each year.
“I want every client to FEEL like they are my ONLY client. I treat my clients as I want to be treated.”
– Rachel Hoffman, JP&Associates REALTORS, Austin, Texas.
6 Steps To A Better Business Plan

6 Steps To A Better Business Plan

Last week we conducted an amazing business plan session via zoom, and well… we forgot to record it! Human error. Well, our error is your benefit because here is a cliff note version of that session.

Nationally about 3% of agents create 20 or more transactions a year, yet at JPAR nearly, 8% of our agents create 20 or more transactions. Why is that?

Better planning that leads to better execution.

So, what are the secrets of those highly productive agents?

  1. They don’t wait. They start business planning in October. Face it, residential real estate typically runs in 90-day cycles. If you wait until December to look at your 2019 business plan, the first quarter of 2019 will already be set, done and all but over.
  2. They are very CLEAR on their WHY, their VISION, and their unique selling proposition… the one thing that differentiates them from all others.
  3. They rely on more than one source of leads. With a mindset of “always be testing” they have tried and failed, yet over time have created at least 4 different sources of leads.
  4. They understand the source and cost of all leads… which ones convert, and which ones don’t.
  5. They understand that trying harder simply doesn’t work. So, they don’t expect to do the same thing and get a different result. You might want to read YOU SQUARED by Dallas based business coach Price Pritchett.
  6. They break everything down to the simplest terms. A daily number and a daily activity.

Bonus secret? Those highly productive agents that are crushing their goals have surrounded themselves with a mastermind group that meets consistently to discuss the business plan, execution, challenge assumptions and holds each other accountable.

So, there you have it, 6 steps to a better business plan and one killer bonus secret. What will you do to up your business planning game this week?

Looking for business planning templates? Reach out to us via www.exceedingexpectations.info

Coaching? Take us up on a free coaching consult to see if coaching is right for you: www.jparcoaching.com

#WinTheDay

Vesuvius Holdings and JP & Associates REALTORS® Announces New Headquarters Building

Vesuvius Holdings and JP & Associates REALTORS® Announces New Headquarters Building

Vesuvius Holdings and JP & Associates REALTORS® announced today it has entered into agreements for its new worldwide headquarters based in Frisco, Texas.

Frisco, recently named as Money Magazine’s best place to live in America, is a city in Collin and Denton counties of Texas. It is part of the Dallas-Fort Worth metroplex and is approximately 25 miles (40 km) from both Dallas Love Field and Dallas/Fort Worth International Airport. Frisco’s outstanding public schools with more than 70 campuses, has the highest graduation rate of all the cities and towns MONEY evaluated in 2018.

JP Piccinini Founder, Chairman, and CEO of Vesuvius Holdings and JP & Associates REALTORS® said, “We love Texas and we love Frisco. The mindset here is one of let’s build the place we all can work, have fun and live in. I can’t think of a better place to build our HQ and fulfill my vision of creating a complete real estate solution with one-stop shopping that better serves the consumer, the agent, our partners and staff.”

The facility will open in mid-2020 and the ground floor of the 40,000 square foot headquarters will house Vesuvius Holdings, JP & Associates Corporate office, JP & Associates agent office, Odasi – On-Demand Agent Services, Lend Genie and other affiliated businesses. The remaining floors will be available for lease.

JP And Associates REALTORS® (JPAR) is one of the top 100 real estate brokerages in the US. A full-service transaction fee based real estate brokerage, it has been recognized as one of the top 10 fastest growing brokerages in the country by REAL TRENDS as well as also being a back to back INC5000 nominee. It operates multiple offices across Texas and is expanding nationwide offering franchising opportunities for entrepreneurial real estate professionals. Read more about JP and Associates REALTORS: http://JPAR.net

Episode 31: Success From Scratch

Episode 31: Success From Scratch

Even Prado is my special guest today on Success From Scratch. He explains how we set a culture of advancement and creates a team that outperforms him!  He’s found it is more efficient and effective to outsource specific duties vs hiring direct.

Even explains how he learned you either have time or money. Learn more by watching now.

 

 

“Prove it to me!”
  • – Even Prado, JP and Associates REALTORS®
3 Killer Strategies To Close Out 2018 Strong!

3 Killer Strategies To Close Out 2018 Strong!

Regardless of where you are on your goals for 2018, there is still time to produce more this year. If your desire is to close the year strong, not be broke on January 1 and be prepared for an amazing 2019 then you gotta read this.

3 killer strategies to close out 2018… up your seller education game; portray trust and regardless of YOUR age, appeal to millennials. 

Recently I had the honor of attending the Zillow Premier Broker event in Chicago, IL. The Zillow Consumer Housing Report was an amazing value add, and at least 3 major trends stood out for me.

Trend 1: Up Your Seller Education Game 

Zillow’s research shows more than half of all sellers have NEVER sold a home before. It’s a totally new experience for them. Place yourself in their shoes: Are they scared? Are they’re apprehensive? Are they afraid of being taken advantage of? Do you think they wish they knew more than they do? That answer would be YES to all of those

So, let’s look at what that means to you and me. This is one stat begging you to proactively help educate your prospects and in the process attracts more referrals and more listings

For those of you with extensive experience, you could write up a report like, “4 Ways To Maximize The Value Of Your Home” or “3 Essential Facts Every First-Time Home Seller Must Know” and offer them on your lead capture landing pages. Promote them by running Facebook ads in your target communities along with a video about how you’re passionate about educating sellers. For those of you with less experience, you can hire out these reports to content writers in your area… check out FIVERR or #GTS = Google That Stuff!

Practical ideas to consider:

  1. Informative Direct Mail Campaigns, like:
    • The benefits of a “Home Warranty Sellers Coverage” policy
  2. Short special reports and white papers, like:
    • Best Home Improvements
    • Determining Your Homes Value
    • Value Of A Pre Sell Home Inspection
    • Benefits Of Partnering With A Hyper-Local Expert, Like Me!
  3. Educational seminars or zoom sessions
  4. Short videos to walk people through the process with a call to action to reach out to you
  5. Quick seller tips on social media with a call to action to reach out to you

And while it may be their first time, today’s sellers have access to more data and best practices BEFORE they reach out to possible selling agents. They are looking for a strategist with the market knowledge, marketing skills, and legal know-how to do the heavy lifting that will get them from sale to closing. Some of the activities “self-starting sellers” get a jump on before engaging with an agent include home improvements (50 percent), coming up with a list price for their home (39 percent) and securing a home inspection (25 percent).

Example? While this is commercial, here is a great example of leveraging content for adding value and lead capture.  Review this site for ideas!

Trend 2: Ensure Your Marketing And Promotions Portray TRUST

Eighty-six percent of consumers say trustworthiness is “extremely” or “very” important when choosing an agent. When your biggest asset is at stake, you want to trust the person guiding your transaction.

So, let’s think about what makes someone trustworthy. Or better yet, let’s discuss who we don’t consider trustworthy:

• Complete strangers
• Salespeople who only show up when there’s something in it for them

Obviously, the more familiar people are with you, the more they are naturally likely to trust you. So, if 86 percent of consumers are telling you that you must be trustworthy to even be considered, what’s that mean to you? It means you need to be putting yourself in front of prospects over and over and over again to create that familiarity that breeds trustworthiness.

• Do you have more than 5 testimonials and endorsements?
• Do you create a “social proof” marketing piece that shows what OTHER people say about you?
• Are you visible and involved in the communities you serve?
• Are you marketing to the same neighborhoods consistently or jumping around to wherever you take your next listing?
• Does your website or your marketing give any insight into who YOU are as a person, or do you come across like a real estate robot?

All of these questions lead to huge opportunities to build trust with homeowners so when they decide to sell, you’re already in that “extremely important” category of being trustworthy.

Trend 3: Regardless of YOUR Age, Appeal To Millennials… nearly 50% of your future business may depend on this!

Millennials – that generation between the ages of 24 and 38 – account for 42 percent of all home buyers and 61 percent of all first-time buyers, according to Zillow’s report. These folks were raised on the Internet. As a result, they’re accustomed to Amazon-level service and ease of use. You know that experience: Where you order something late Friday night and somehow it shows up on your doorstep on a Sunday morning! That’s the standard you’re up against when you work with 42 percent of buyers. So here’s the big question:

Are your services and systems up to that standard?

If your answer is no, it’s time to adapt how you do things.

Strive to make working with you as easy as ordering from Amazon.

Where can you streamline? What can you eliminate? What more can you do prior to meeting with a buyer to make the process smoother? What “extras” can you provide to make your service more beautiful? We all need to be asking ourselves these questions and refining our systems on a regular basis because that standard isn’t reversing course anytime soon. It’s only going to get higher and higher.

There you have it… 3 killer strategies to close out 2018… up your seller education game; portray trust and regardless of YOUR age, appeal to millennials. What will you take action on? Let me know…

Need a free coaching consult? www.jparcoaching.com

Episode 30: Success From Scratch

THE Consumer Credit Expert Doc Compton is my guest this week on Success From Scratch.

Doc is passionate about consumer advocacy. He talks about his book Credit Repair In 5 Simple Steps and how it can help consumers, agents and anyone looking to make any type of major finance purchase.

Watch today’s episode and learn more about your credit.

“You’ve got to know, you’ve got to educate yourself and there’s a number of ways to do that.”
– Doc Compton, Consumer Credit Expert