This week Amy Minor from Austin, TX is my guest on Success From Scratch.
Minor just came back from France and is a self proclaimed Mindset, Personal Growth and Development junky. She grew up in Germany and was big into the theater before getting into Real Estate three years ago.
Watch today’s episode and learn more about making Success come from Scratch!
“I found women that were successful, or business owners, or CEOs and I was like, ‘well they’re going to have friends that are like them,’ so I was reaching out to friends of friends essentially and one of them was a real estate agent […] at the end she was like, oh you have to go into real estate, you would be amazing! […] I truly started from scratch.” – Amy Minor, JP and Associates REALTORS®
Lauren Snider is my special guest for this week’s episode of Success from Scratch. She tells us how she has learned to “fail forward” in pursuit of her dreams. From a base of zero, in 3 years she has created a business that helps 28 families each year to buy, sell or invest in real estate. The core to creating that result is “relationship marketing.”
Lauren shares how she has overcome challenges, built her persistence, created a game she can win while always staying hungry. Keeping herself in check and holding herself accountable are 2 traits she works on daily.
“I came from a hard-working family… and that is all I know how to do!” – Lauren Snider, JP and Associates REALTORS®
Like many of you, I’m coming off a major Thanksgiving holiday. Full of friends, family and the food coma. A study from 2007 found that eating a meal with a high glycemic index shortened the time it took for people to fall asleep by about 50% when compared to those fed a low glycemic index meal.
But there’s likely more than one reason a Thanksgiving feast can end in sleepiness. A study from 2009 suggests that cross-talk between the gut and the brain after a meal activates the hypothalamus, which indirectly stimulates regions responsible for sleep while simultaneously suppressing regions responsible for wakefulness.
In last week’s blog, I wrote about the Mindset, Attitude, Actions, and Results circle. That’s kind of like the cross talk between your gut and the brain after a big meal, yes!? Here is what we know, the difference between mindset and attitude are clear: mindset is a way of thinking; that in turn drives your attitude which shows up in how you approach things, your language tone and posture. That in turns drives your actions and your behavior which ultimately delivers an outcome or a result.
So, IF your business is in a food coma, or you are being proactive to avoid the holiday business coma, here’s 2 steps to consider.
1. Improve your posture and increase your daily physical activity over the next 4 weeks.
2. Make sure your business plan is relevant and up to date by 12/1. And in that process ensure you:
a. Define YOUR unique value
b. Trouble shoot any issue holding you back
c. Be clear and FOCUS on a clearly defined target market
d. Get in a small group
Move your body MORE
Tony Robbins, consultant and coach to CEO’s and self-help guru believes that what the body does, the mind follows. Wake up your body and your mind is awoken.
Example: what is your posture at this moment? When was the last time you went on brisk walk? How do you carry yourself? How do you dress yourself? How does your face look at this exact moment? Change your physical state: Take a daily walk, sit up straighter, put a smile on your face, dress the part for your industry and see if that doesn’t have an immediate effect on your mindset.
If you’re interested, look into the book “Presence” where author Amy Cuddy explains the science behind all of this and even shows you a couple of power poses. Here is a link to her amazing Ted Talk.
Is Your Business Plan Relevant?
Define your value and remember it’s NOT all about you! Be TOTALLY clear about how choosing you as a real estate agent benefits your prospect. When someone asks you what you do, it can be tempting to list your awards and accomplishments. Try to be mindful about naming specific ways your services benefit sellers, buyers or investors. Benefit-focused value statements resonate with prospects in a meaningful way. For example:
I specialize in helping empty nesters find the luxury downtown condo that’s just right for them.
I am a ninja negotiator with a track record of selling homes at an average of 2 percent over list.
Want to sell fast? Then I’m your real estate agent, as my listings sell in 26 days on average, 13 days faster than the norm.
Troubleshoot any issue holding you back. Unless you are a hobbyist in real estate, you’ll need systems for:
Consistent quality – for you, your clients and your partners.
Simplifying your workload – like a checklist for a pilot before takeoff
Saving time – less time wondering what to do next and more time doing it
Highlighting and eliminating inefficiencies
Growing your business – serve more people, make more money
Do you have a clear TARGET?
When we see agents and teams struggling, too often their target market is just not specific enough. Many agents and teams may have several different types of target markets. Yet, for the purposes of marketing your business, you want to start with a laser focus on sellers and buyers. Your target market profile should be specific enough to answer basic questions like:
Where can you find sufficient numbers of them in groups?
What media do they consume? (How to reach them)
What blog sites, websites, forums do they frequent?
How engaged are they on social media and which platform?
What associations do they belong to?
The power of a small group. If your business is struggling – or you want to avoid the holiday coma – as the business owner, it can be tough to see the forest between the trees. It’s easy to get in overdrive mode putting in more hours working in the business with little or no time left to work on the business. This is where it would be wise to seek expert from like-minded individuals, a business coach or BOTH.
What action will you take to get out of OR avoid a business holiday coma?
Kelly and Tony Snodgrass are my special guest today on Success From Scratch. This team of 9 has helped over 100 families to buy, sell or invest in real estate this year. Kelly and Tony share their leadership philosophy and how they have minimized “technology” and maximized “relationships” to grow an amazing business. By developing standards and grooved processes, these leaders have created a team that outproduces them, with nearly 70% of all production completed by team members. Kelly shares how she has overcome self-doubt to create a powerful and confident mindset.
Learn more by watching the full episode.
“Doing more than what you’re asked and learning to say NO, has been a breakthrough for us.” ~ Kelly and Tony Snodgrass, JP and Associates REALTORS®
Looking for a free coaching session? Sign up at www.jparcoaching.com
In today’s blog, we honor our veterans, those that have served us in preserving the freedoms we enjoy. President Franklin Roosevelt spoke about four freedoms: the freedom of speech & expression; the freedom of worship; the freedom from want and the freedom from fear. I’m reminded on this Veterans Day, that all the freedoms we enjoy don’t come without a cost.
What can learn from those that serve and how can we apply those learnings to our real estate practice? American Express, in their Open Forum, interviewed 18 veteran business owners who shared the lessons they learned in the military that has led to business success. They are summarized here:
1. The Power of Intense Focus
4. Superior Decision-Making Skills
5. Resourcefulness, Flexibility, and Persistence
6. The Ability to Harness Processes and Procedures
7. Extreme Discipline
The ability to silence distractions is a critical business skill that allows us to quickly assess situations and identify solutions that yield positive outcomes.
In order to achieve a mission, the military teaches that it takes a team watching each other’s backs while doing their individual best.
In the military, if something stays the same for too long, it starts to feel strange. You’re constantly moving to a new base, changing roles and deploying to different locations. In private business, change is also constant, especially in companies like ours that strive to be ‘innovative and growth-oriented’ and continuously look to improve.
Superior Decision-Making Skills
All leaders would love to make decisions with perfect information, but that never happens. In the military, you learn to trust your ability to make decisions under pressure using what information you have available. Then you adjust as the situation warrants. Situational awareness is a skill learned in military service.
Resourcefulness, Flexibility, and Persistence
Veterans learn to pivot on a moment’s notice from plans that aren’t working to plans that are. When you are faced with the challenge of getting a job done without access to the resources that would ideally be available, one of the greatest skills you gain is an uncanny and nearly unparalleled ability to independently solve complex tasks with little to no guidance.
The Ability to Harness Processes and Procedures
In the military, everything is built on the fundamentals with a process and a procedure. We would never be able to progress to conducting night live-fire exercises if we weren’t able to shoot, move and communicate during the day. You don’t just hop into a plane and take it off the ground. There are many checks and safety inspections that have to be done, and a responsible pilot has to be accountable for all of it.
Starting and running your own business is the most all-consuming thing you can do. Running on little sleep, having a no-quit attitude and preserving until the end is all attributes I can trace back to the military culture and training.
There you have it, 7 key skills that we can learn from Veterans. Which ones can you apply today to #WinTheDay.
In this weeks episode, Cassie Samons from JPAR Justin, Texas shares how she and her three teammates approach the market.
After being solo in real estate, Cassie shares how she recently hired a coach to help her and her young team grow.
Free coaching consult? www.travisrobertson.com/JPAR
“It feels really good to help people.”
-Cassie Samons, JP and Associates REALTORS®