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Why Do Most Efforts To Change Fail?


Why do most efforts to change fail?

According to Harvard professor Dr. John Paul Kotter – and confirmed by my experience in coaching – efforts to change fail due to a lack of a STRONG sense of URGENCY. In his book, “A Sense Of Urgency” Kotter states:

Change efforts most often fail when those desiring to change do not create a high enough sense of urgency for making a challenging leap in a new direction.  Urgency, urgency is key. Urgency is the state of mind that creates IMMEDIATE action in your new direction.

Once you have determined your desire, take action. Any action. A small steps, a medium step or a large step. Taking action and taking more action is the ONE THING we must all learn to cultivate in order to achieve higher levels of success.

If you believe what you have in mind will make a difference, then I just have two questions. What are you waiting for? What’s holding you back? Whatever it is, push through it today and TAKE ACTION.

Share with someone right now, the action step you are committed to taking… and ask them to help hold you accountable.


Mark Johnson

Mark is the Chief Operating Officer of JP & Associates Realtors, a rapidly growing full-service real estate brokerage. He is focused primarily on expansion and productivity. He has invested nearly 20 years in understanding the inner workings of high performing real estate agents, teams, managers, and leaders in major markets across the world. In prior assignments, he served as a Business Coach, in progressive leadership capacities for the 5th largest US-based real estate brokerage firm; in sales and customer marketing leadership capacities for a major consumer goods company; and served a stint in the US Army, Medical Service Corp. He was later recalled to active duty during the desert storm campaign. Mark is a father of 3, lifelong learner, Spartan and an adventure athlete. He earned his MBA from California State University and a Behavioral Change Certification from the National Association of Sports Medicine. A number of years ago he decided to make "One Helluva Move" and not play it safe, and since then in his spare time he has climbed the world’s tallest free-standing mountain - Kilimanjaro; completed the Spartan tri-fecta, the LA Marathon and the world-famous Iowa border to border RABGRAI ride among other crazy adventures.

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